From the age of 5 Will spent his summers at the family cottage on an island in Georgian Bay. He bought his first boat, an 8-foot pram with a 5 ½ HP Johnson at age 9. Water and boating have been a huge part of his life.
After graduating from the University of Guelph with his business degree Will worked in the commercial catering industry. He ran the food service at stadiums, trade show facilities and private ski clubs before opening his own small restaurant.
In 1994 Will and his wife Shannon started a company to provide ideal finance solutions for boat and RV buyers. During the early 2000’s Will sat on the board of Boating Ontario, Canada’s leading marine industry association. In 2018, after 25 years of making dreams come true, Will and Shannon sold their company and started looking for their next chapter. Their first goal was to get a boat!
Now back on Georgian Bay, Will is using his years of personal and professional experience in the boating industry and his years in the customer service business to facilitate boaters finding their perfect match in a new or “new to them” boat.